Press Release: Sahara to distribute Chief mounts

Sahara Presentation Systems is to distribute the Chief range of mounts and brackets to reseller and integrators across the UK from 4th April, 2017, the company has announced.

The deal extends Sahara’s relationship with Chief brand owner, Milestone AV Technologies, which saw the distributor add Milestone’s Da-Lite projection screens to its portfolio in February this year.

“Chief is renowned for its high-quality mounting systems amongst integrators and installers,” says Alan King Product Manager at Sahara. “The Chief products give our partners a high-end option that will complement our existing range of B-Tech and Sahara own-brand mounts.”

“We’re excited to extend the partnership with Sahara by adding Chief,” says Robin Deen, Sales Director at Milestone AV Technologies. “The very wide range of mounting solutions from Chief will help Sahara and partners to add value to projects in a wide variety of applications. Our UK sales team and entire team in the Netherlands look forward to working together with the Sahara team to make this partnership a success.”

Chief offers an extensive range of mounting systems for Pro-AV installations, ideal for corporate, digital signage and higher education markets. In addition to mounts for monitors, large format displays and projectors, the Chief range includes specialist products such as projector lifts and mounts for multi-display systems including videowalls and digital signage implementations such as menu boards.

“Our partners look to us for complete solutions for their client projects,” King explains. “We’re broadening our range to ensure we have ‘good, better, best’ options to suit the diverse needs of their clients across different vertical sectors.”

Sahara is a specialist in AV distribution and celebrated 40th year of trading in 2016. Sahara represents a broad range of leading and specialist brands, which includes B-Tech, Benq, Casio, Clevertouch IFP, Da-Lite, Displaynote, Epson, Hitachi, Kramer, Ebeam Smartmarker, Montage, NEC, Panasonic, Roth Audio, Screenline, Sedao, Snowflake, Vivitek and WePresent.

Press contact For more information or images contact Lindsey Reynolds, Attitude Communications Mobile: 07540 743 413 Email:

About Sahara Presentation Systems Sahara Presentation Systems is a specialist distributor of audiovisual and interactive collaboration solutions across education, business and public sector representing a broad spectrum of leading, specialist and niche brands. Sahara was included on the London Stock Exchange 1000 fastest growing companies in the UK in 2015. It marked its 40th anniversary in distribution in 2016 with a move to new 290,047 ft² premises with their logistic partner, Europa Worldwide Group, boosting capacity by 50% to accommodate the company’s rapid growth and future expansion plan. The distributor has also been included in the 2017 FT1000 fastest growing business in Europe list by the Financial Times. For more information visit

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Published by Corinna Denbow on 04 April 2017